First edition of the C2 Montreal mobile application
For the first edition of C2 Montreal, a new kind of annual conference that explores the relationship between business and creativity, the organization needed a mobile web application to help attendees follow and discuss events, make business contacts, and keep them informed of what's going on.
A multitude of screens was designed to help attendees easily view past, current, and future events, learn more about them, get speaker bios, find out what's being said about C2 Montreal, or simply browse the site map.
One of the main objectives of the event was to create relationships between participants. Thus, different tools were created to allow them to communicate with each other and share their opinions while keeping their email and phone numbers anonymous.
By using the LinkedIn API to connect to the web application, all participants had a self-completed profile with their LinkedIn information. This allowed other attendees to see who was at C2 Montreal, learn more about them through their user profile, and set up a meeting to exchange ideas and tips.
Also, during and after the presentations, participants and speakers could interact with each other in real-time on the application to discuss and ask questions. Thus breaking the barrier of the stage.
If trolls were present on the site, the administrators could delete certain comments. To improve interactions, a comment could also be marked as a question or a social comment and promoted.
To anticipate the unexpected, the feature of broadcasting a message to all users was also present. Perfect to inform everyone that Cirque du Soleil is presenting a momentary show!
The first edition of C2 Montreal, a 3-day event, brought together more than 40 internationally renowned business leaders, nearly 1300 participants from 37 countries, and created more than 700 business meetings to exchange ideas and advice.